Google Ads
15 Questions
Google Ads FAQ with frequently asked questions about paid search advertising. Learn about click costs, quality score, ad extensions and Performance Max campaigns. Our experts answer the most important questions about Google Ads. Find solutions for common problems like high CPCs, poor quality scores and inefficient conversions. Learn best practices for better campaign performance and higher ROI.
1
Why does Google keep recommending Broad Match even with a small budget?
Google Ads recommends switching to Broad Match keywords in almost every account – even when the monthly budget is just 500 euros.
2
Why am I getting Google Ads clicks but no inquiries?
When you get Google Ads clicks but no inquiries, the problem almost always lies with the landing page or irrelevant traffic.
3
Why have my click prices suddenly doubled?
When your Google Ads click prices suddenly double, it is an alarm signal requiring immediate analysis. Sudden CPC increases usually have concrete causes: new competitors in the auction.
4
Why does Google Ads keep rejecting my ad?
When your Google Ads ad keeps getting rejected, it is due to a violation of Google’s advertising policies. The most common reasons are trademark issues, misleading claims, non-compliant.
5
Why does my Performance Max campaign only run in the Display Network?
When your Performance Max campaign runs only in the Display Network instead of also appearing in Google Search and YouTube, it is usually due to asset groups or.
6
Why can't I see my keywords in the search terms report anymore?
When you can no longer see your keywords in the search terms report, it is due to a change Google introduced in September 2020.
7
Why isn't my Conversion Tracking working?
When your Google Ads Conversion Tracking is not working, you lose the most important foundation for data-driven optimization. Without correct conversion data, neither you nor the Google algorithm.
8
Why doesn't Google fully spend my budget?
When Google does not fully spend your budget despite your willingness to invest more, it is due to insufficient search demand, bids that are too low, or restrictive.
9
Why is my click-through rate decreasing even though impressions are increasing?
When your Google Ads click-through rate decreases while impressions are increasing, it almost always points to a change in how your ads are being served.
10
Why does a click cost over 10 euros in my industry?
When a click in your industry costs over 10 euros on Google Ads, it comes down to a combination of competitive intensity, Quality Score, and industry dynamics.
11
Why aren't my ad extensions showing up?
When your Google Ads ad extensions are not showing, it is usually due to ad rank. Google decides with every auction whether and which extensions to display .
12
Why does Google Ads show more conversions than I actually have inquiries?
When Google Ads shows more conversions than you actually received inquiries, it comes down to how Google counts and attributes conversions.
13
Why is my Google Ads Quality Score so bad?
A poor Google Ads Quality Score (1-4) has direct financial consequences: you pay higher click prices and receive worse ad positions.
14
Why is my Google Ads ad rarely shown?
When your Google Ads ad is rarely shown and has a low impression share, it is due to budget constraints or ad rank issues.
15
Why am I only getting irrelevant search queries?
When you are only getting irrelevant search queries on Google Ads, the keyword strategy of your campaign is the core problem.