Artificial intelligence in marketing
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We use artificial intelligence where it really saves time in marketing: in Google Ads, SEO, content and reporting. With fixed workflows instead of random prompts, clear data rules and a human who checks at the end.
Workflow · Monday, 7:00 am
runs automatically- InputSearch term report, 1,240 rows
- AI stepTerms sorted by intent, 86 wasted clicks flagged
- ReviewSpecialist approves 79, keeps 7
- OutputNegative list in the account
Example workflow with made-up figures
- ChatGPT
- Claude
- Gemini
- Make
- Zapier
- BigQuery
- Google Ads Scripts
AI doesn’t replace strategy. It speeds up the right one.
Almost every company has tried ChatGPT by now. It rarely saves real time because everyone asks differently, results aren’t checked and nothing is connected to the company’s own systems. The difference isn’t the tool, it’s the workflow.
As an AI agency for marketing we build exactly these workflows: what goes in, what the AI does, who checks, where the result lands. Because we’ve been managing Google Ads and SEO since 2011, we know where hours are lost in marketing and which mistakes get expensive.
Where AI helps in marketing and where it doesn’t
Not every task belongs in an AI. Our rule of thumb from practice:
Well suited
Lots of text, clear rules, a human checks at the end
- Cluster search terms and suggest negatives
- Draft ad copy and variants
- Standardise product copy and feed titles
- Summarise reports and flag anomalies
- Prepare replies to Google reviews
With oversight
Expertise needed, errors cost money or reputation
- Guides and expert articles
- Budget and bid recommendations
- Lead scoring in sales
- Images and videos for ads
Not without a human
Binding statements, legal, sensitive data
- Prices, deadlines and commitments to customers
- Legal texts, privacy, medical, financial
- Personal customer data in public chat tools
What AI concretely handles in your team
Pick an area. Each card shows a workflow the way we build it: input, AI step, output.
Search term watchdog
- Input
- This week’s search term report
- KI
- sorts terms by intent, flags wasted clicks
- Output
- Negative list for approval
Ad copy workshop
- Input
- Landing page, USPs, search terms
- KI
- writes 15 headlines and 4 descriptions in brand voice
- Output
- Responsive search ad
Feed optimiser
- Input
- Product data from the shop
- KI
- adds title, colour, material, size
- Output
- Better Merchant Center feed
Keyword clusters
- Input
- Search Console export
- KI
- groups terms by topic and intent
- Output
- Content plan with priorities
Briefing generator
- Input
- Topic + top 10 results
- KI
- finds gaps, questions and outline
- Output
- Brief for the writer
Meta data at scale
- Input
- Hundreds of pages without title/description
- KI
- writes proposals by fixed rules
- Output
- Sheet to review and import
Monthly report in plain words
- Input
- Figures from Ads, GA4, Search Console
- KI
- explains changes and causes
- Output
- Summary for management
Anomaly alert
- Input
- Daily metrics
- KI
- spots outliers in costs and conversions
- Output
- Message via email or chat
Sort enquiries
- Input
- Form enquiries
- KI
- detects topic, urgency, budget
- Output
- Prioritised list in the CRM
Reply drafts
- Input
- Email + knowledge base
- KI
- suggests a reply
- Output
- Draft your team approves
Answer reviews
- Input
- New Google review
- KI
- drafts a personal reply
- Output
- Reply for approval
Every workflow ends with approval by your team or us. Nothing goes out unchecked.
A chat window isn’t an AI rollout
How most people use it
Write me a Google ad for our dental practice.
“Bright smiles in Wiesbaden – your trusted dentist! Book now.”
- Different every time, depending on who asks
- Knows neither offer nor search terms
- Copy-and-paste into the account, unchecked
How we build it
input: landing page, top search terms, USPs
rules: brand voice, mandatory info, max 30 chars
ai: 15 headlines, 4 descriptions
check: length, banned words, expert approval
output: draft directly in Google Ads- Same quality whoever starts it
- Uses your real data and rules
- Approval before anything is published
Clear rules: which data may go into which tool
The biggest risk with AI isn’t the AI, it’s staff copying customer data into a private chat account. That’s why every project includes a simple data rule everyone understands.
Our basic rule. We settle the details with your data protection officer, keeping GDPR and the EU AI Act in view.
From the first idea to a workflow that runs every day
- 01
AI potential review
We go through your marketing workflows and find the tasks where AI saves the most time. Result: a list with effort and benefit per idea.
- 02
Workflows & automation
We build the workflows: with APIs, Make or Zapier, custom scripts and fixed review steps. Connected to your systems instead of copy-and-paste.
- 03
AI in Google Ads
Steer Smart Bidding, Performance Max and AI ad copy properly: with clean data, clear goals and limits you set.
- 04
Content with AI
Briefs, drafts and variants with AI, expert review and polish by humans. So content stays helpful and sounds like you.
- 05
Reporting & analysis
Dashboards with plain-language summaries and automatic alerts when costs or conversions get out of line.
- 06
Team training
Workshops on prompts, tool choice and data rules. With your own tasks instead of slide examples.
Tools we work with
We aren’t tied to any vendor. What we use is decided by testing with your data.
Text & analysis
- ChatGPT
- Claude
- Gemini
Automation
- Make
- Zapier
- APIs
- Custom scripts
Data & reporting
- GA4
- BigQuery
- Looker Studio
Google Ads
- Smart Bidding
- Performance Max
- Google Ads Scripts
- Search Ads 360
SEO
- Search Console
- Ahrefs
- Custom scripts
Image & video
- Midjourney
- Runway
- DALL·E
Start small, measure, then roll out
No big project, no software nobody uses after three months. We start with a single workflow and prove its value.
- Week 1
Workshop
We collect tasks that recur often and take a lot of time, and rate them by effort, benefit and risk.
- Week 2–4
Pilot
One workflow is built and runs in parallel with the old way. You see right away how much time it saves and how good the result is.
- Week 5
Decision
Measurable instead of gut feeling: time per run, error rate, quality. Only then do we roll out or adjust.
- from month 2
Routine
Team training, documentation, next workflow. We regularly check whether new models do something better.
Who AI in marketing pays off for
Online shops
Hundreds of product descriptions, feed titles, Shopping campaigns: this is where AI saves the most manual work.
B2B & service firms
Pre-sort enquiries, prepare quotes, write expert articles faster.
Local businesses
Even on a small budget: review replies, social posts, Business Profile copy.
Marketing teams
More output without more staff: reports, variants, research.
Frequently asked questions about AI in marketing
What does an AI agency do in marketing?
It finds marketing tasks that AI does faster or better, builds fixed workflows for them and trains the team. At 1hold.de always connected to Google Ads, SEO and tracking so results are measurable.
Do I need technical knowledge?
No. We handle the technical setup and train your team so it can use the workflows day to day and make simple changes itself.
Is AI in marketing GDPR-compliant?
Yes, if the data rules are right. Personal data only belongs in tools with a data processing agreement where inputs aren’t used for training. For many tasks it’s enough to anonymise data first. We set the rules with you and your data protection officer.
Does Google detect and penalise AI content?
Google rates content by quality and usefulness, not by how it was made. Mass-produced pages without value do violate its policies, though. That’s why a human with expertise always checks before anything is published.
How much does AI consulting cost at 1hold.de?
The intro call is free. After that the price depends on how many workflows we build and whether we look after them long term. You get a fixed quote up front.
Is there funding for AI consulting?
Depending on the federal state, company size and project, grants for consulting and digitalisation may be available. You’ll find an overview of the programmes on our funding page.
Which AI tool is the best?
It depends on the task. For text and analysis we test ChatGPT, Claude and Gemini with your real examples and use whichever performs best. Models keep improving, so we build workflows where the model can be swapped.
Read more in our AI & search guide10 answers
Related: GEO agency · Google Ads agency · SEM strategy · Funding
Where would AI save you the most time?
In the free potential review we go through your workflows and show you the two or three tasks where AI pays off fastest.
