Google Analytics (GA4)
11 Questions
Google Analytics GA4 FAQ with frequently asked questions about web analytics. Understand the differences between GA4 and Universal Analytics. Learn how to set up events and track conversions correctly. Find answers to important questions about sessions, organic keywords, data imports and reporting. Optimize your analytics setup for better data quality and insightful reports.
1
Why does GA4 no longer display organic keywords?
When Google Analytics GA4 shows no organic keywords, this is not a bug but a result of encrypted search. Since 2011, Google no longer passes search terms to.
2
Why are half of my users suddenly missing in GA4?
When half the users are missing in Google Analytics GA4, consent management and tracking blockers are often to blame. However, technical implementation errors also play an important role.
3
Why don't the numbers in GA4 match those in Google Ads?
When GA4 numbers don’t match Google Ads, it can be confusing for advertisers. Fundamentally, both platforms use different attribution models and counting methods.
4
Why are my conversions not showing up in GA4?
When Google Analytics GA4 conversions are not showing, several causes may be at play. Typically, the issue stems from misconfigured conversion events, incorrect tag setups, or data processing.
5
Why are my form submissions not being tracked as events?
When Google Analytics GA4 does not track form submissions as events, you lose important conversion data. By default, GA4 does not automatically track form submits since no standard.
6
Why has the bounce rate disappeared in GA4?
Many users notice that the bounce rate has disappeared in Google Analytics GA4. Google initially replaced the classic bounce rate with the new ‚engagement rate‘ metric.
7
Why does GA4 count different session numbers than Universal Analytics?
When Google Analytics GA4 counts different sessions than Universal Analytics, it confuses many website owners. GA4 defines sessions differently from its predecessor system.
8
Why does the GA4 real-time report work, but the rest shows no data?
When the real-time report works in Google Analytics GA4 but the rest shows no data, there is usually a processing issue.
9
Why are my UTM parameters not being recognized correctly in GA4?
When Google Analytics GA4 UTM parameters are not recognized correctly, traffic cannot be attributed to campaigns. GA4 supports the same UTM parameters as Universal Analytics.
10
Why can't I create custom reports in GA4 like I could in UA?
When custom reports are missing in Google Analytics GA4 like in Universal Analytics, it is a common complaint. GA4 has introduced a completely new reporting system.
11
Why do I only see "(not set)" as a traffic source in GA4?
When Google Analytics GA4 only shows ‚(not set)‘ as the traffic source, it is a common and frustrating issue. GA4 displays ‚(not set)‘ when it cannot attribute source.