Google Ads Budget Calculator — Calculate Costs Instantly
How many clicks and enquiries does your Google Ads budget generate? Our free Google Ads budget calculator shows you in seconds what to expect from your ad spend — with real industry benchmarks.
What does the Google Ads Budget Calculator calculate?
The Google Ads budget calculator estimates — based on real industry benchmarks — how many clicks, qualified enquiries you receive and what a lead costs from your monthly ad spend. Calculations are based on aggregated average values from active Google Ads campaigns in Germany.
As a certified Google Ads agency, we see daily how much actual results can deviate from theoretical expectations. This calculator gives you a realistic starting point — no inflated promises.
A budget calculator does not replace a real keyword analysis — but it immediately gives you a realistic sense of whether Google Ads makes sense in your industry and what budget to plan for.
Google Ads Budget Calculator
Select your industry and enter your monthly ad budget — results appear instantly.
How the calculator estimates your Google Ads costs
The calculation is based on three core metrics derived from real campaign data:
Cost-per-Click (CPC)
The average price per click varies greatly by industry and keyword competition — from under €1 in e-commerce to over €12 in SaaS.
Conversion Rate
How many visitors become enquiries? On average 1–4% — depending on landing page quality, offer and target audience.
Budget Efficiency
Whether your budget is sufficient depends on whether you collect enough data for optimisations. Below €500/month the learning phase options are limited.
Frequently Asked Questions about the Google Ads Budget Calculator
How much does Google Ads cost per month?
Ad budgets for local service providers are typically €500–2,000/month, B2B €2,000–10,000 and e-commerce €1,000–20,000+ depending on the product range. Agency fees are additional. Our free audit shows you the realistic potential.
What is the minimum budget for Google Ads?
For local service providers from approx. €500/month, though €800–1,000 offers better optimisation opportunities. In B2B you should plan at least €1,500–2,000, as CPCs are higher and more clicks are needed for statistical significance.
How many leads can I expect with €1,000 Google Ads budget?
This depends heavily on the industry: a trades company with €1,000/month at ~€3.80 CPC generates approx. 260 clicks — at 4% conversion rate ~10 enquiries. A B2B company at €6.50 CPC achieves ~150 clicks and ~4 leads. Use our calculator for your specific industry.
How accurate is the budget calculator?
The calculator is based on industry average values from German campaigns. Actual results can vary significantly depending on location, keyword selection, landing page quality and seasonality. For a precise forecast we recommend a free keyword analysis.
Real numbers instead of estimates?
We create a free keyword analysis with real search volumes and CPC data for your region and industry.
Request free analysis