GerdaGold is an independent price comparison for selling gold. The platform checks more than 1,200 gold buyers – around 40 mail-in buyers and over 1,100 shops in 80 cities – and shows, without any sign-up, what buyers currently pay for jewellery, coins, bars, dental gold or scrap gold. Prices are updated continuously, shipping and fees are already included, customer reviews feed into the Gerda score, and an AI recognises the type and hallmark of the gold from a photo. No buyer pays for its place in the comparison.

1hold.de supports GerdaGold’s market entry with Google Ads (SEA), SEO and tracking. The search campaigns are structured by gold type and city: dedicated ad groups for the largest cities, regionally bundled ones for the rest, plus extensive negative keyword lists so that no budget flows into buying intent for investment gold or into competitor brands. Tracking captures how visitors compare and which buyers they go on to, so the campaigns are optimised for real referrals rather than clicks. The SEO work aligns the guide, gold-type and city pages with search demand around “sell gold” and “gold buyers”.