Question 1

Measuring AI visibility: Which metrics matter?

Accepted Answer

You measure AI visibility with three groups of metrics: how often your brand is mentioned in AI answers, how many visitors reach your website via AI assistants, and how many of them enquire or buy. No single metric is enough. Only together do they show whether work on AI visibility pays off. 1. Mentions in AI answers Mention rate: In how many of, say, 30 fixed customer questions is your company mentioned? Share versus competitors: How often are you mentioned compared with your three most important competitors? Tone and accuracy: Are your services, location and prices stated correctly in the...

Question 2

ChatGPT SEO: How do I check whether ChatGPT mentions my company?

Accepted Answer

The only way to find out whether ChatGPT mentions your company is to ask it systematically. There is no Search Console for ChatGPT. Ask the questions your customers would ask, repeat them several times and note which companies are named and which sources are linked. That tells you where to start. The 30-minute test Collect ten customer questions. Not keywords, but full questions, such as “Which company in Wiesbaden installs solar panels on commercial roofs?” or “Which provider is good at payroll for small medical practices?” Ask three assistants. ChatGPT, Perplexity and Gemini, each in a new chat and, if...

Question 3

Generative Engine Optimization (GEO): How is it different from SEO?

Accepted Answer

Generative Engine Optimization, or GEO for short, means preparing content so that AI systems such as ChatGPT, Perplexity, Gemini or Google's AI Overviews include it in their answers and cite it as a source. SEO aims for a good position in a list of results. GEO aims to become part of the answer. The two are not mutually exclusive: GEO builds on SEO and complements it. The difference in one sentence In SEO, pages compete for a click; in GEO, paragraphs compete for a citation. AI systems don't read a page as a whole but pull out individual statements. That...

Question 4

AI SEO: How do ChatGPT and others recommend my company?

Accepted Answer

AI assistants recommend companies they find mentioned often, consistently and in the right context across the web. AI SEO therefore means two things: structuring your own website so that AI systems understand and cite it, and making sure other sources talk about you. Classic SEO remains the foundation, because many AI answers rely on current search results. Where ChatGPT, Gemini and Perplexity get their knowledge about companies There are two sources. First, the model's training data: whatever appeared on the web often enough up to a cut-off date, the model knows. Second, live search: for many questions, the assistant searches...

Question 5

llms.txt: Does my website need it?

Accepted Answer

For most business websites, llms.txt is not a must today. The file is a proposal for how websites can offer AI models a clear summary of their most important content. It is not an official standard, and Google has said it does not use it for search. It does no harm and is quick to set up. But good content and a clean technical setup matter more for your visibility in AI answers. What llms.txt is llms.txt is a text file in Markdown format that sits in the root directory of a website, i.e. at your-domain.com/llms.txt. It contains a short...

Question 6

AI Overviews: Why are my clicks dropping, and what helps?

Accepted Answer

AI Overviews are the AI-generated summaries Google shows above the regular results for many searches. They often answer the question so fully that users no longer click. That's why many websites see clicks drop even though rankings and impressions stay the same. You can't switch them off, but you can get your page linked as a source in the overview. How to tell that AI Overviews are costing you clicks Search Console doesn't report AI Overviews separately. The typical pattern looks like this: Impressions the same or higher, clicks noticeably lower. Click-through rate drops mainly for questions, i.e. queries containing...

Question 7

Google AI Mode: What does it mean for my website?

Accepted Answer

Google AI Mode is a separate search mode in which Google answers a question with a detailed AI response instead of a list of ten links. Your website now only appears as a source next to the answer. For businesses, this means fewer people click through for simple questions, but those who are cited as a source get visitors who are already well informed. How AI Mode differs from regular search In classic search, the user decides which result to open. In AI Mode, Google takes over that step. The AI breaks the question into sub-questions, finds matching pages for...

AI search & visibility