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FAQ · 11 answers
Disapproved products, feed errors, missing prices and “limited performance”: answers for online shops that want their products to appear in Google Shopping.
Merchant Center rejects products with missing or invalid data, feed and landing page mismatches, bad images or policy violations. How to fix it.
02Merchant Center feed prices differ from your website when product data updates lag, structured data shows another price or sale dates are wrong.
03Merchant Center suspends an account for policy violations like misrepresentation or missing business information. Find the cause and request a review.
04Shopping ads not showing despite an approved feed? Check the account link, CSS in the EEA, product status for ads, campaign settings, budget and bids.
05Google often shows an old product image because it still serves the last one it crawled: replace a picture under the same URL and it may take weeks.
06Merchant Center availability goes out of date when product data updates less often than stock or the landing page differs. Causes and step-by-step fixes.
07Price missing in Google Shopping? Usually the price attribute is invalid or does not match the landing page. How to find and fix it in Merchant Center.
08Item identifier missing despite GTIN: the GTIN often never reaches the gtin attribute in Merchant Center, is invalid, or brand and MPN are missing.
09Free product listings not showing? Usually Google hasn't approved the products, approved them only for some countries, or free listings are off.
10“Limited” means your product still shows on Google, but only in some cases: some countries, some marketing methods, or without all its data.
11Automatic feed upload via FTP fails because Merchant Center no longer supports FTP. Switch to SFTP and check password, server, port and file name.
Merchant Center is the basis for Shopping ads and free product listings. Small errors in the product feed, for example in GTIN, price or availability, are enough to stop products from being shown.
The answers show where to find the message in Merchant Center, what it means and how to correct the feed. That keeps your products visible and lets Shopping and Performance Max campaigns work with complete data.
In a free intro call we look at your account together and work out what needs doing on Google Merchant Center.
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