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Soft 404, unindexed pages, Core Web Vitals and sitemaps: answers on what Search Console messages mean and which ones you really need to fix.
New pages not indexed? Usually Google hasn't crawled them yet, noindex, robots.txt or a canonical excludes them, or it doesn't deem them worth indexing.
02Losing rankings without changing anything? Core updates, competitors or hidden technical issues are typical causes. Analyse the drop in Search Console.
03“Crawled – currently not indexed” means Google crawled your page but chose not to index it yet. Learn the usual causes and how to fix them in Search Console.
04“Page with redirect” in Search Console means Google was sent on to another URL and indexes only the target. Usually intended; check it for important pages.
05Search Console impressions rising while clicks fall usually means pages show for more searches at lower positions, so the click-through rate drops.
06Search Console flags structured data as erroneous when a required property is missing, a value is invalid or the markup syntax is broken. How to fix it.
07In Search Console but not in Google Search? Known does not mean indexed. Check noindex, canonical and robots.txt with the URL Inspection tool.
08New blog posts take days or weeks to index: Google must discover, crawl and then decide to index each page, with no fixed timeframe.
09Google ignores a sitemap when it cannot fetch or read it: errors, redirects, robots.txt blocks or invalid XML. How to check and fix it in Search Console.
10Search Console uses 28 days of real user data (CrUX), PageSpeed a single Lighthouse lab test. Why Core Web Vitals results differ and which data counts.
11Google uses your meta description only if it fits the search better than page text. Why descriptions are replaced and how to check it in Search Console.
12Soft 404 in Search Console: the page returns 200 but looks empty or like an error page to Google. How to find the cause and fix it for each URL.
Search Console is the most direct view of how Google sees your website. Not every message is a problem: some pages aren't meant to be indexed, others just need time.
The answers in this section put the most common messages in context, show how to check them in Search Console and name the causes most often behind them. That lets you decide where work pays off and where it doesn't.

In a free intro call we look at your account together and work out what needs doing on Google Search Console.
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