Fashionette

Fashionette is one of the leading online marketplaces for premium and luxury fashion in the German-speaking region and part of The Platform Group AG. The range includes designer bags, shoes, clothing, jewellery and accessories from brands such as Gucci, Prada and Valentino – complemented by a certified pre-loved category for high-quality second-hand products.

1hold.de manages Fashionette’s Google Shopping and Performance Max setup: a structured campaign architecture, granular bidding and continuous feed optimisation scale revenue while keeping ROAS under control – even during seasonal peak periods.