ChatGPT SEO: How do I check whether ChatGPT mentions my company?

The only way to find out whether ChatGPT mentions your company is to ask it systematically. There is no Search Console for ChatGPT. Ask the questions your customers would ask, repeat them several times and note which companies are named and which sources are linked. That tells you where to start.

The 30-minute test

1. Collect ten customer questions. Not keywords, but full questions, such as “Which company in Wiesbaden installs solar panels on commercial roofs?” or “Which provider is good at payroll for small medical practices?”
2. Ask three assistants. ChatGPT, Perplexity and Gemini, each in a new chat and, if possible, without logging in, so that earlier conversations do not influence the result.
3. Ask each question three times. AI answers vary. Only a mention across several runs is meaningful.
4. Put the results in a table. Question, assistant, companies named, sources linked, what is said about your company.

How to read the results

• You are mentioned and described correctly: good. Keep the sources the assistant links to up to date.
• You are mentioned but described incorrectly: The information usually comes from outdated directory listings or old pages. Correct those sources.
• You are not mentioned, but competitors are: Look at which sources are linked for your competitors. That is where your company is missing.
• Nobody is clearly mentioned: The topic is still open. Whoever publishes good content now has a good chance.

Why ChatGPT may skip your company

Common reasons are unclear positioning on your website, missing listings on the portals the assistant uses as sources, few reviews, or content that only advertises in general terms. Technical hurdles matter too: if AI search crawlers are not allowed to access your site, for example because of an overly strict robots.txt or a firewall, the assistant cannot read it.

Tools for regular measurement

There are now tools that query AI answers automatically and count mentions of your brand over time. They pay off once you want to track more than a handful of questions. To start with, the table from the test above, repeated monthly, is enough.

Related reading: AI SEO: How do ChatGPT and others recommend my company? and Measuring AI visibility: Which metrics matter?

FAQ

Can I get ChatGPT to correct wrong information about my company?

There is no direct way to request corrections to company information. The feedback buttons in the chat do not reliably change the answers other users see. What works is correcting the sources the assistant draws on: your own website, directory listings, review portals and your Google Business Profile. Once that information is consistent and current, AI search picks it up over time.

How long does it take for ChatGPT to pick up new content?

That depends on whether the answer comes from the model’s training data or from a live web search. With web search, new or updated pages can appear as soon as they have been crawled. Training knowledge, by contrast, only changes with new model versions. After making changes, check answers in which the assistant links its sources.

Which OpenAI crawlers should I allow in robots.txt?

OpenAI distinguishes between OAI-SearchBot, used for search in ChatGPT, and GPTBot, used for training its models. If you want to appear in ChatGPT’s search results, OAI-SearchBot should be allowed to access your pages. Whether you allow GPTBot is a separate decision. Also check whether a firewall or CDN blocks the bots regardless of your robots.txt.

When to hand this over

• You want to set up measurement on a permanent, comparable basis.
• The test reveals gaps, but nobody on the team has time to update sources and content.
• You want to know how many enquiries actually come from AI assistants.

Read how we measure and improve AI visibility under AI in marketing. Or book a free initial consultation.