Why is Google showing the wrong address or phone number for my business?

Google shows a wrong address or phone number when the data in your Business Profile is out of date, when an edit is still pending, or when Google has updated your profile from other sources such as user suggestions or information from the web. Google collects business information from several sources and may change your profile if those sources say your details are wrong or outdated. The fix is to correct the profile, check Google’s updates and make your website and other listings show the same details.

The address and phone number are part of what Google uses to decide whether a business is relevant for a search, so a wrong entry costs more than the occasional misdialled call. It also affects how much customers trust the listing.

Why does Google show different details than the ones I entered?

• Your edit is still pending. Google reviews every change to a verified profile before it goes live. According to Google, this usually takes about ten minutes but can take up to 30 days. Until then, the old details stay visible.
• Your edit was not approved. If Google cannot confirm a change, it can reject it. You can see the status of each edit in the profile and appeal a rejected edit.
• Google updated your profile. Google gathers information from user reports, licensed content and other sources. If these sources report that your details are incorrect, Google may update the profile. Such changes are shown in blue in the profile editor, and you usually get a notification.
• A user suggested an edit. For certain suggested edits Google notifies you first. If you do not accept or reject the suggestion within four days, Google may publish it if other public information, such as your website, supports it.
• Your website or other listings say something else. If an old address or phone number is still on your website, in your structured data or in directories, these sources can support a wrong suggestion or a Google update.
• The profile is unverified or there is a second profile. Without verification you can only edit part of the information, and a duplicate profile can show the old data next to the correct one.

How do I correct the address or phone number?

1. Sign in with the right account. Use the Google Account that owns or manages the Business Profile and open the profile directly in Google Search or the Google Maps app.
2. Edit and save. Select Edit profile, correct the address and phone number and save. Enter the address exactly as it is used on site, including the unit or floor.
3. Check Google updates. Look for a notification at the top of the profile and for fields shown in blue. Reject updates that are wrong and confirm the correct values.
4. Check the edit status. Watch whether your change is accepted, pending or not approved. If it is not approved, check the guidelines and appeal if needed.
5. Verify again after a move. If your business has moved to a new address after verification, Google requires you to verify the profile again.
6. Align your website. Update the address and phone number in the footer, on the contact page, in the imprint and in your LocalBusiness structured data so that they match the profile.
7. Clean up other listings. Correct the details in directories and on platforms where your business is listed, so that no outdated source contradicts your profile.

How do I stop the wrong details from coming back?

Check the profile regularly, especially after a move or a new phone number, and react quickly to notifications about suggested edits. The four-day window is short, and an unanswered suggestion can go live. Keep one consistent spelling of name, address and phone number everywhere, on your website, in your structured data and in every listing, so that all sources Google finds point to the same details.

Correct the profile first, then reject wrong Google updates and bring your website and directories in line. Check notifications about suggested edits within four days.

Sources

• Google Business Profile Help: Edit your Business Profile
• Google Business Profile Help: Understand Google updates on your Business Profile
• Google Business Profile Help: Guidelines for representing your business on Google
• Google Search Central: Local business structured data

Want your business details to be correct everywhere Google looks? We check your Business Profile, your website and your listings and fix the inconsistencies. Book a free intro call or read more about our search engine optimisation.