Why was my Google Business profile marked as “Permanently closed”?

A Business Profile shows “Permanently closed” when that status was set in the profile, either by someone with access or after Google accepted an update from another source, such as a user suggestion. If your business is still open, you can reopen the profile yourself in a few steps. The exception: if the closure belongs to a move or a name change, do not reopen it, but create and verify a new profile.

A closed profile is different from a suspended one. A permanently closed business still appears on Search and Maps, clearly marked as closed. A suspended or disabled profile is a policy issue and follows a separate process.

Why was my profile marked as permanently closed?

• Set by someone with access. Owners and managers can mark a profile as permanently closed under the business hours. In Business Profile Manager this can also happen for several locations at once, for example during a bulk edit.
• Suggested edits from users. Anyone can suggest an edit to a Business Profile they do not own. If a suggestion to close the business is accepted, the status on your profile changes, even though you did not make the edit.
• Information collected by Google. Google may contact you through automated calls or messages to the verified phone number to confirm business details. Answers to these messages can be used to update the profile.
• Move or rebranding. When a business moves or changes its name, the old location is often marked as permanently closed. In that case the closed status is correct and the new location needs its own profile.

How do I reopen the profile?

1. Sign in with the Google Account that is linked to your Business Profile and open your profile on Google Search.
2. Select Edit profile, then Hours.
3. In the “Business hours” section, next to “Hours”, select Edit and choose Open with main hours.
4. Tick the days you are open, set the hours and select Save.

For several locations, sign in to Business Profile Manager, select the locations and use Actions → Open. Changes are reviewed by Google before they go live on the profile.

How do I stop it from happening again?

• Check who has access. Review owners and managers in the profile and remove people or agencies that no longer work on it.
• Keep the details accurate everywhere. Hours, address and phone number on your website, in directories and in the profile should match. Use special hours for holidays and the “Temporarily closed” option for longer breaks instead of leaving outdated hours.
• Review collected information. Under Edit profile → Collected info you can see where information came from and delete entries that are wrong. This feature is not available in every region yet.
• Check regularly. Look at your profile on Search and Maps from time to time and react promptly to emails from Google about changes you did not make.

If your business is open, reopen the profile under Edit profile → Hours and check who has access. If you moved or renamed the business, leave the old profile closed and verify a new one.

Sources

• Google Business Profile Help: Mark your business as closed
• Google Business Profile Help: Mark your business as reopened
• Google Business Profile Help: Edit your Business Profile
• Google Business Profile Help: Fix suspended or disabled profiles

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