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FAQ · 12 answers
Your business profile is often the first thing customers see on Google. Here you'll find answers on verification, reviews, photos, wrong details and visibility in Google Maps.
To get started
Business not on Google Maps? Usually the profile is unverified, suspended or a duplicate, or it ranks too weakly. A one-minute test shows which applies.
02Google shows a wrong address or phone number when your Business Profile is outdated, an edit is pending or Google updated it from other sources.
03Google reviews are often missing because Google is still checking them or removed them for a policy violation, often automatically as suspected spam.
04Google leaves a fake review online when it sees no clear policy violation: a harsh but genuine-looking opinion is hard to prove fake.
05Business Profile marked “Permanently closed”? Usually set via access or an accepted user edit. How to reopen it, when not to, and how to prevent it again.
06You can usually update opening hours, the change just doesn't show yet: Google reviews every edit, normally within 10 minutes, sometimes 30 days.
07Local Pack ranking depends on relevance, distance and prominence, not just reviews. A closer or better-matching competitor can rank higher.
08Google shows outdated business photos from old uploads, customers or Street View. How to update photos and cover photo in your Business Profile.
09Google Business Profile call statistics missing? Usually the profile is unverified, the phone number is missing or hidden, or an edit is still under review.
10A rejected Google Business Profile verification usually means Google could not confirm your address or the profile breaks the guidelines. How to fix it.
11Your business is missing from “near me” searches when Google rates others as more relevant, closer or more prominent. How to check your Business Profile.
12Google Business posts that don't show are usually still Pending, Not approved under the posts content policy, or archived after six months.
The Google business profile helps decide whether you appear for searches like “near me” or “service + city”. Problems usually arise in three places: verifying the profile, details Google changes from other sources, and reviews that don't appear or appear late.
Every answer shows whether you can fix the problem yourself in the profile or whether it depends on Google's review. For local businesses the profile is often more important than the website itself, so it pays to keep it clean.

In a free intro call we look at your account together and work out what needs doing on Google Business Profile.
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